Brainspur:  something that incites, encourages or prompts you to new thoughts and action. It urges you forward because it sinks in, connects and resonates. It lodges in the mind. And there it stays. Not to be easily forgotten.

One of the most important things that any serious speedskater must learn when starting out is how to sharpen their blades. Sharpening is both an art and a science that can be applied to any number of areas. Crafting a powerful brand story, for instance.