An industrial company in need of some industrial-strength branding
Here’s something you don’t see everyday: An industrial company whose people are more focused on helping customers solve manufacturing problems than they are on their bottom line. KYZEN, a global leader in the development of environmentally friendly cleaning technologies for the electronic, advanced packaging and metal finishing industries, needed to refresh their brand.
KYZEN employees are problem solvers because they care, always putting their customers’ best interests over their own. In fact, no company in the industry provides the level of scientific research and development combined with such exceptional personalized customer service and support. Working in conjunction with TruStar Marketing to unearth these truths, we carved out a unique position for this industrial groundbreaker.