Schneider Electric Case Study | B2B Consumer Campaigns

96% of U.S. consumers want to buy energy efficiency products.
69% don’t know what they are or where to get them. We figured we could help.

Challenge

How do you close the consumer communication gap, get utility customers engaged and make adoption of home energy management systems second nature? Enter global energy company Schneider Electric’s first foray into the smart home market: the Wiser residential energy management system of smart thermostats, cloud services and digital interfaces designed to meet the needs of utilities and their customers.

Opportunity

Before consumers can understand the benefits of a Wiser home, they have to understand the benefits of a smart one. Schneider Electric offers one total solution that allows utilities to operate both residential energy efficiency and demand response together, simply and effectively. It tips the scales and drives adoption, putting utility customers in more control.

Web landing page

Collateral B2B & consumer

Digital display ads

White papers

Wiser Display Ad

Wiser Product Brochure

Wiser Product Video

Schneider Electric is a global leader in innovative energy management, energy efficiency and automation technologies, products and solutions that serve C&I, utilities and residential consumers in more than 180 countries.

Challenge

PowerSCADA is a fast data acquisition monitoring and control software for improving the power availability of electrical distribution networks. In other words, it’s invaluable to a commercial building operator or manager. But, getting the attention of busy building decision makers is far from easy.

Opportunity

PowerSCADA provides operators with the simplest, most comprehensive tools to manage their building’s unique mission-critical networks and prevent damage or disruption caused by power outages. So, why not dramatize the consequences of a power outage through a story created film noir style complete with rain-soaked streets, dark shadows cynical detective and femme fatale masquerading as the product hero?

SCADA that never sleeps Video