Sparking interest and excitement
for load centers and circuit breakers within the electrical industry
Challenge
Getting the attention of busy, overworked electrical contractors is difficult enough. Getting them excited about a new product and to change purchase habits? You can pretty much forget it. We needed to lure new electrical contractors from competitors while building awareness for Square D’s new Plug-on Neutral electrical products that prevent arc flashes and save significant time, labor and money.
Opportunity
Knowing promotions can drive sales, we created a reason for contractors to consider changing their usual purchasing habits and brand loyalties. To make it more memorable and drive traffic to distributors, we built it around a fun, educational theme.
Square D Plug-on Neutral load centers and circuit breakers save lives, time and money, so we developed a superhero themed promotion featuring Captain QO (a supersized circuit breaker) and his sidekick, both with time-saving superpower speed and electrical fire prevention features. As spokesmen for the brand, they communicated the message across all campaign platforms from comic books and live demos to a national Ford F-150 truck sweepstakes.
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Distributor marketing toolkit
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Retail point-of-sale
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Comic book series – printed and digital flip-books
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Animated video
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Email campaign
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Trade advertising
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Mascot creation
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Event development
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National sweepstakes planning and coordination
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Merchandise