Tennessee has one of the lowest rates of new moms who breastfeed their newborn babies, and are missing out on the important sustainable health benefits that breast milk alone can provide. We needed to educate prospective and new moms, their families and the public on the importance of breastfeeding and its significant health benefits.
New mothers want nothing more than to give their babies every possible advantage, no matter the cost. Unfortunately, not every new mother can afford the latest baby equipment or gear. But, they can afford the healthiest, most perfect food for their babies. Because it comes from Mother Nature, it couldn’t be more affordable (FREE!) or convenient. And, more importantly, it couldn’t be more pure.
Breast Milk. The Perfect Food.
· Consumer print
· Web landing page
Tennessee Hospital Association
Heath Care Coverage/Affordable Care Act
For many, signing up for the Affordable Care Act is overwhelming, hard and confusing. But, when viewed from a different perspective, it actually isn’t.
The perception was that signing up for the Affordable Care Act was complicated, difficult and time-consuming, which was preventing many who could benefit from the plans to enroll. Of course, bad press and technical glitches at the Federal level didn’t help.
In actuality, signing up for the Affordable Care Act is easy – when you know where to go for help. And who is more naturally inclined to understand it all and help than your local healthcare provider, doctor, or hospital?
· Environmental signage
· Digital ads
Hospital Poster Series
Bathroom (Guerilla) Signage
Elevator (Guerilla) Signage
Drinking Fountain (Guerilla) Signage