What we’re thinking.


The Power of A Well-Sharpened Blade

One of the most important things that any serious speedskater must learn when starting out is how to sharpen their blades. Sharpening is both an art and a science that can be applied to any number of areas. Crafting a powerful brand story, for instance.

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Why should I care?

You want me to care about your product. You’ve explained to me its latest features, bells and whistles. You assume I need all those features. But, you haven’t given me a reason to care.

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