Challenge

In a city with 14 universities and colleges alone, Lipscomb University, a growing faith-based university needed to carve its own unique niche and position.

 

Opportunity

What does a faith-based institution offer students that other schools do not? A strong focus on values, such as integrity, principle-centered leadership and caring. Beyond academic excellence, their focus on these character-building traits and their practical application in the real world was paying off in undergrads and graduate students having an edge in the corporate world with the leadership skills they acquired at Lipscomb. And it garnered Lipscomb some pretty impressive national accolades.