Challenge

How do you awaken the public to the fact that the human trafficking of young girls is not only going on, but rapidly increasing right here at home? How do you get the local community to recognize the symptoms and make the fastest-growing crime in America a major priority?

Opportunity

By educating the public to the scary fact that paying for sex with a minor is as easy as buying a carton of milk at the store. And shocking them into the realization that is can happen anywhere to anyone, no matter their socio-economic background.