The world’s most perfect food is free.
But, most don’t even know it.
Challenge
Tennessee has one of the lowest rates of new moms who breastfeed their newborn babies, and are missing out on the important sustainable health benefits that breast milk alone can provide. We needed to educate prospective and new moms, their families and the public on the importance of breastfeeding and its significant health benefits.
Opportunity
New mothers want nothing more than to give their babies every possible advantage, no matter the cost. Unfortunately, not every new mother can afford the latest baby equipment or gear. But, they can afford the healthiest, most perfect food for their babies. Because it comes from Mother Nature, it couldn’t be more affordable (FREE!) or convenient. And, more importantly, it couldn’t be more pure.
